Venom Steel had come to us before to showcase their badass industrial gloves, but this time they upped the ante – three videos in three different locations, highlighting five pairs of gloves, two pairs of coveralls, one pair of shoe covers, and one dust mask. 

Creatively, our main goal was balancing precision and intensity. We wanted action-movie-level excitement popping off the screen, while presenting visuals smoothly enough to convey the brand message. 

Pulling these off was a full-team collaboration – between production design building the perfect on-brand sets right on-location, grip and electric striking the perfect balance between realistic and dramatically accented lighting, and executing action-packed camera movements in every shot. Finally, the post team brought it on home with an editing style that united bold text with smooth transitions.