Our goal was to make the audience see through the eyes of a child – to create a palpable and believable dream world in just 30 seconds. No small task, but a huge amount of fun. 

Creating an aura of dreamy dramatic lighting was a cornerstone of the video’s final look. Using anamorphic lenses to capture those misty lens flares drove home the overall dreamy feel, while blasts of orange and green accents infused that classic Nick branding. 

But the piece that tied it all together was creating a custom-composed music track, written to perfectly rise and fall with every dip along the ride.